How We Think About Design
Look, we've seen plenty of websites that look amazing in screenshots but fall apart when real people try to use them. Our approach starts with understanding your business goals and your audience's needs—then we build something that serves both.
Research First, Design Second
We dig into your industry, competitors, and target audience before touching any design tools. What works for a tech startup won't work for a traditional manufacturer. Context matters more than trends.
Function Shapes Form
Every visual choice needs a reason. That color scheme? It guides attention to your CTAs. That layout? It mirrors how people actually scan pages. Beauty is great, but purpose comes first.
Test With Real People
We validate designs with actual users from your market before finalizing anything. Sometimes what looks clever to designers confuses customers. User feedback keeps us honest.
Built for Growth
Your business will change. Products get added, messaging evolves, campaigns launch. We create design systems that adapt without falling apart—flexibility built into the foundation.
Where We Add Value
Different businesses need different solutions. Here's where our experience typically makes the biggest impact for Taiwan market clients.
Brand Identity Systems
Creating visual languages that work across all touchpoints. Logo, colors, typography, imagery style—everything coordinated but flexible enough for different contexts.
User Interface Design
Building interfaces that feel intuitive from the first click. Navigation that makes sense, forms that don't frustrate, layouts that adapt to any screen size naturally.
Conversion Optimization
Fine-tuning designs to improve signup rates, purchases, or inquiries. Sometimes tiny changes—button placement, headline wording, color contrast—make surprising differences.
Mobile Experience
Most of your traffic comes from phones. We design mobile-first, ensuring touch targets work, load times stay fast, and content remains readable on smaller screens.
Content Presentation
Structuring information so visitors can scan quickly or dive deep. Visual hierarchy, whitespace, typography—all working together to make your content accessible and engaging.
Accessibility Standards
Designing for everyone, including users with disabilities. Proper contrast ratios, keyboard navigation, screen reader support—it's not optional, it's fundamental good design.
Ready to Talk About Your Project?
We'd like to understand what you're trying to accomplish and see if we're a good fit. No sales pressure, just a straightforward conversation about your needs.
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What Working Together Looks Like
Projects vary, but this is generally how we structure our design consultation engagements. Timelines depend on scope—typically 6-10 weeks for complete redesigns, shorter for focused improvements.
Discovery & Strategy
We spend time understanding your business model, customers, and competitive landscape. What's working? What isn't? Where are the opportunities? This foundation shapes everything that follows.
Concept Development
Initial design directions based on research findings. We present 2-3 distinct approaches with rationale for each choice. You provide feedback, we refine, and we agree on the path forward together.
Detailed Design
Building out the complete design system—key pages, components, interactive states, mobile variations. This is where we solve the hard problems and make sure everything holds together.
Implementation Support
Handing designs off to developers with detailed specifications and staying available for questions. Good implementation can make or break a design, so we stay involved until launch.